Hasbro CEO Discusses Business, Upcoming Projects

In a recent interview, Hasbro CEO Chris Cox discussed the company's business model, growth, and upcoming projects. Cox addressed investor concerns about petroleum-intensive toys, stating that Hasbro's exposure to petroleum is relatively light. He highlighted the strong performance of Wizards of the Coast, which accounts for more than half of Hasbro's quarterly revenue. Cox also explained that Hasbro's growth is driven by its collector's, gaming, and IP businesses, collectively referred to as 'Gem Squared' categories. Looking ahead, Cox shared that Hasbro has a robust theatrical slate, including Star Wars, Toy Story, Spider-Man, and Avengers, which are expected to drive toy sales despite cost pressures from petroleum-based products. Additionally, Cox revealed that Hasbro has 60 entertainment projects in development, including a new Magic animated series and a Monopoly mobile game.