Remarks about a $9 coffee spark backlash as customers question pricing, value and the future of everyday café culture A fresh wave of online criticism has erupted after comments attributed to Starbuc...
Starbucks CEO Defends $9 Coffee as 'Luxury Experience'
Starbucks CEO Brian Niccol justifies high-priced drinks, sparking customer backlash.
Starbucks CEO Brian Niccol is defending the company’s high-priced drinks, arguing that customers are willing to pay for what he calls a “luxury experience.” Speaking The Wall Street Journal’s What’s...
